Those who are considered experts of everything related to user-interface, are not always very supportive of the importance of visual aesthetics in blog customization so as to enrich the UX. On the other hand, designers are very much aware of the importance of visual aesthetics and they want to exploit their designing skills to yield measurable success from blog customization. This creates a clash of opinions between UX specialists and designers.
If you think it over yourself, you will realize that designers aren’t really wrong. After all, who doesn’t like some beautiful graphics and animation? As long as you do not overdo it, you can very well augment your blog’s visual aesthetics. In fact, studies on web UX have shown that a considerable percentage of users are influenced by aesthetics, creativity and beauty. These users have been able to put more trust in websites with these visual aesthetics.
Visual aesthetical appeal does not only improve the user experience but also maintains a balance between the practical aspects and the beauty. It’s simple. When you please the eye, you automatically please the brain.
In order to understand the how visual aesthetics work in customized web development for your blog, you need to first understand the way the brain absorbs visuals and responds to them. It is a highly complex process and it takes only an instant for the brain to process an image and respond to it. Studies show that visitors evaluate the visual aesthetical appeal of a website within 50 milliseconds. Needless to say, this evaluation impacts the visitors’ opinion about the website.
In other words, visitors have formed positive opinions about a site’s credibility after seeing the aesthetic appeal of it. Sophisticated aesthetics not only influence visitors but also enhances the usability of a website. The same thing applies to your blog customization.
There is something called “ affective responses” in the study of psychology. These responses trigger in an unconscious manner by the brain’s lower centers. The funny thing is, these centers also trigger the natural instincts such as hunger, fear etc. Consider these responses as the core reactions to what you see. Now think about users’ experience when they see your blog customization, with visual aesthetics.
In this article, you have found out how visually appealing things are more powerful. Keep it in mind when you take up the web development for your your weblog. All the best.
This is a guest post by Jayati Bhattacharjee. Jayati is a web developer and technical author and is associated with Quality Web Programming which is one of the leading web development company in India . She has authored quality content on various websites on web programming. You can contact Quality Web Programming on Twitter and Facebook.